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Where Strategy Meets Execution

Trusted introductions to Next-level Enterprise Buyers
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VALUE PROPOSITION

We bridge the gap between breakthrough technology and CXOs of Global 2000 boardrooms, driving transformational deals.

THE PROBLEM WE SOLVE
  • How do I improve our win/loss ratios?
  • Why don't buyers respond to our tendered proposals?
  • How do I accelerate revenues and improve profit margins?
Hello. I am John Gonsalves. As a CRO and Global Sales & Solutions Leader, thus far in my career, I have delivered over $2B in incremental revenues.

Over the last three decades, I have cultivated a global trust network of several thousand of now senior executives who want to work with me.

I assist product engineering and system integration firms in landing next-level engagements at Large Enterprises.

If you’re a good fit with our way of working, let’s go shake-up your market.
Executive Partner | StratEx Velocity
ARE YOU A GOOD FIT FOR STATEX?

At StratEx, we do not:

  • Create strategy for clients: You already have one
  • Restructure your operations: We use what already works
  • Change your brand or messaging: We adapt these to individual situations and decision influence teams

Instead, we:

  • Start with your potential customers who already trust us. Former clients, teammates and partners who want to work with us again
  • Induce them to share sensitive information with us as trusted advisors
  • Advise them throughout your revenue lifecycle and pull in solution glue pieces and vetted third-parties as needed
TRANSFORMATIVE CAPABILITY

We Specialize in One Game-Changing Capability

Forging innovation partnerships between Startups and large Enterprises
WHY CLIENTS HIRE STRATEX

Challenges

  • Too risky: Most startups scare enterprises
  • Incomplete: Most startups lack a whole product tuned to mainstream customers
  • Buyer indecision: Most tendered proposals lack vital content and executive engagement

Our Approach

  • Back-casting: We work backwards from complete customer success
  • Full disclosure: We transform the details of the messy middle into change assurance plans
  • Coaching: We nudge both the customer and providers to do the right thing

Benefits

  • First mover: Your potential buyers often ask us to define their problems and success criteria 
  • Stealth: We work in the background and just win accounts
  • Win rates: We win 3x more Enterprise deals than the industry averages
PARTNERING WITH STARTUPS
I assist in the transformation of innovative technologies into market-ready solutions for SaaS and MSP startups.

As a Silicon Valley strategist and innovation catalyst, I've guided 45+ startups across B2B, B2B2C, and B2G sectors, generating $8B+ in economic impact and $2.5B in technology revenues.

I specialize in the critical "zero to one" phase, helping founders navigate uncharted market segments through rapid prototyping and market validation.

My work spans 15 industry verticals and four continents.
Executive Director | StratEx Velocity
My Innovation Partner, Michael Moon, based in the Bay Area has spent decades in Strategy & Marketing across 15 industries on 3 continents.
SUCCESS PROOF*

How did StratEx assist a product engineering and integration service firm capture next-level Enterprise and SaaS customers?

About StratEx

A Boutique Strategy and Operations Management Consulting Firm

We deliver Business-development-as-a-service (BuDaaS) to technology companies with high growth potential.

StratEx builds foundations for SaaS and Infotech firms to scale. We focus on the first phases of technology commercialization.

Strategy Execution Velocity (“StratEx”) connects startups to Global 2000 firms. We create strategic innovation partnerships through our executive network.

The team has completed 100-plus client engagements. This track record enables direct Enterprise introductions for SaaS, engineering, and systems integration firms.

We transform how innovative solutions reach enterprise decision-makers through our Business Development as a Service model. 

StratEx Principals

John Gonsalves

Executive Partner

Michael Jay Moon

Executive Producer
and Multi-Contributor

Nancy E. Gonsalves

General Manager
Address
  • 92 Templar Place, Oakland CA 94618 USA
Contact
© 2025 Stratex. All rights reserved

John Gonsalves

Executive Partner

John Gonsalves drives digital transformation, growth, and profitability leveraging digital technologies, strategic partnerships, and M&A strategy and post-merger integration. 

As a senior executive at Cognizant Digital Business, Symphony Teleca (Samsung-Harman), Aricent (Cap Gemini), EMC Consulting, and ADVENTIS Strategy, he’s generated over $5B in economic value through revenue acceleration, sales optimization and tech ecosystem development.

In global roles, John has advised numerous Global 2000 Enterprises leveraging deep consulting, industry knowledge, and technology integration expertise. Key clients include AT&T, Dell Tech, Ericsson, Facebook, GE Digital, General Dynamics, Google, JP Morgan Chase, Pfizer, SAP, Verizon, and the World Bank.

He holds graduate degrees from IIT Madras (Industrial Management), NYU Stern Business School (Finance & International Business), and MIT Sloan (Executive Management).

Michael Jay Moon

Executive Producer and Multi-Contributor

Michael Moon transforms innovative technologies into market-ready solutions for SaaS and MSP startups.

As a Silicon Valley strategist and innovation catalyst, he has guided 45+ startups across B2B, B2B2C, and B2G sectors, generating $8B+ in economic impact and $2.5 B+ in technology revenues.

Specializing in the critical “zero to one” phase, Moon helps founders navigate uncharted market segments through rapid prototyping and market validation.

His innovation think-tank serves as an incubator for breakthrough ideas, while his role as Executive Producer of transmedia publications helps companies craft compelling market narratives.

His insights on brand development, captured in “Firebrands: Building Brand Loyalty in the Internet Age” (13 languages), continue to influence modern marketing strategies.

Nancy E. Gonsalves

General Manager

Ms. Estuart-Gonsalves is a customer-focused, people-oriented leader who founded Progressive Consulting Group, Inc., a leading consulting and systems integration firm.

Her career includes decades of experience in hi-tech manufacturing & logistics in Asia, to  digital service automation for leading-edge North American “top 3” law firm.

She supports causes, such as sustainability and diversity, equity, and inclusion (DEI). She is known most for leading with empathy, coaching young entrepreneurs, and developing leaders.

Ms. Estuart-Gonsalves earned her bachelor’s in management engineering from Ateneo University in the Philippines.