Where Strategy Meets Execution

Innovation Partnerships to Scale Young Companies.
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VALUE PROPOSITION

We bridge the gap between breakthrough technology and CXOs of Global 2000 boardrooms, driving transformational deals.

THE PROBLEM WE SOLVE
  • How can we improve win/loss ratios?
  • Why buyers take so long to respond to our proposals?
  • How do we develop innovation partnerships with Enterprises?
  • How do we maximize our Valuation in preparation for a capital rase? Strategic exit?

Business Development as a Service

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Hello. I am John Gonsalves. As a CRO and Global Sales & Solutions Leader, thus far in my career, I have delivered over $2B in incremental revenues.

Over the last three decades, I have cultivated a global trust network of several thousand of now senior executives who want to work with me.

I assist product engineering and system integration firms in landing next-level engagements at Large Enterprises.

If you’re a good fit with our way of working, let’s go shake-up your market.
Executive Partner | StratEx Velocity
ARE YOU A GOOD FIT FOR STATEX?

At StratEx, we do not:

  • Create strategy for clients: You already have one
  • Restructure your operations: We use what already works
  • Change your brand or messaging: We adapt these to individual situations and decision influence teams

Instead, we:

  • Start with your potential customers who already trust us: former clients, teammates and partners who want to work with us again
  • Work backwards for initial customer successes and how they bought from you. And then amplify
  • Advise them throughout your revenue lifecycle and pull in solution glue pieces and vetted third-parties as needed
TRANSFORMATIVE CAPABILITY

We Specialize in One Game-Changing Capability

Forging innovation partnerships between Startups and large Enterprises

Business Development as a Service

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WHY CLIENTS HIRE STRATEX

Challenges

  • Too risky: Most startups scare enterprises
  • Incomplete: Most startups lack a whole product tuned to mainstream customers
  • Buyer indecision: Most tendered proposals lack vital content and executive engagement

Our Approach

  • Back-casting: We work backwards from complete customer success
  • Full disclosure: We transform the details of the messy middle into change assurance plans
  • Coaching: We nudge both the customer and providers to do the right thing

Benefits

  • First mover: Your potential buyers often ask us to define their problems and success criteria 
  • Stealth: We work in the background and just win accounts
  • Win rates: We win 3x more Enterprise deals than the industry averages
PARTNERING WITH STARTUPS
I assist in the transformation of innovative technologies into market-ready solutions for SaaS and MSP startups.

As a Silicon Valley strategist and innovation catalyst, I've guided 45+ startups across B2B, B2B2C, and B2G sectors, generating $8B+ in economic impact and $2.5B in technology revenues.

I specialize in the critical "zero to one" phase, helping founders navigate uncharted market segments through rapid prototyping and market validation.

My work spans 15 industry verticals and four continents.
Executive Director | StratEx Velocity
My Innovation Partner, Michael Moon, based in the Bay Area has spent decades in Strategy & Marketing across 15 industries on 3 continents.
SUCCESS PROOF*

How did StratEx assist a product engineering and integration service firm capture next-level Enterprise and SaaS customers?

Business Development as a Service

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About StratEx

A Boutique Strategy and Operations Management Consulting Firm

We deliver Business-development-as-a-service (BuDaaS) to technology companies with high growth potential.

StratEx builds foundations for SaaS and Infotech firms to scale. We focus on the first phases of technology commercialization.

Strategy Execution Velocity (“StratEx”) connects startups to Global 2000 firms. We create strategic innovation partnerships through our executive network.

The team has completed 100-plus client engagements. This track record enables direct Enterprise introductions for SaaS, engineering, and systems integration firms.

We transform how innovative solutions reach enterprise decision-makers through our Business Development as a Service model.